Coffee sustainability might not be the first thing you think about when choosing to open a coffee shop, but it might be the most important. Here’s why it matters.
Now more than ever, consumers are concerned about brands’ sustainability efforts and their commitment to preserving the environment. A recent study by retail inventory tech company Sensormatic solutions shows that 81% of survey respondents said they were either “concerned” or “very concerned” about sustainability and the planet’s future.
The study also revealed that 80% of consumers consider sustainability of either a product, retailer, or brand when making purchasing decisions. In fact, 54% of consumers research a brand’s sustainability efforts. In short, if it matters to consumers, it needs to matter to business owners. As you consider opening a sustainable coffee shop, it’ll be important to properly advertise your initiatives to encourage consumers to try your brand and product.
In short, coffee sustainability is when coffee beans are grown and harvested in a way that conserves the environment and provides farmers with better incomes. Having recently become a trend due to the evolving concern around the planet’s climate, more big-name coffee brands like Starbucks, Dunkin’ and Scooter’s Coffee have all prioritized using ethically sourced coffee in their locations.
At Scooter’s Coffee, our core values – integrity, love, humility, and courage – are at the forefront of everything we do. And that includes where and how we source our coffee beans. We’ve made it an integral part of our business practice to nourish relationships with our farmers. Through personal visits, direct trade, and mutual respect, we’ve cultivated partnerships with family farms all over the world to grow our specialty grade coffee beans.
As you research ways to start your own sustainable coffee shop, you’ll want to understand some best practices to being a truly sustainable business. See below for tactics you can use to run a more sustainable coffee business.
It may seem like a lot of work, but 80% of retailers believe their sustainability efforts reward them with higher customer loyalty – and that’s what every business wants.
Scooter’s Coffee is one of the fastest-growing ethical coffee brands in the nation. With over 500 locations across the U.S. and many more in development, we’re committed to bringing our sustainable coffee efforts to more consumers.
As you consider starting a coffee shop for your next venture, you may be wondering, “how much does a coffee shop owner make?” At Scooter’s Coffee, we have a proven business model and a high-quality product, yielding our brand an incredible $1,179,980 average unit volume* in 2021.
With territories available throughout the country, now is a great time to join the booming coffee industry. To get started, fill out this form, and one of our representatives will be in touch.