Black Friday is often considered the official kickoff to the holiday shopping season, and for many small business owners, the Saturday after Thanksgiving is when their big sales occur. Small Business Saturday has become increasingly popular in recent years, and local businesses are reaping the rewards. This year Small Business Saturday falls on Saturday, Nov. 24, and Scooter’s Coffee’s® franchisees are getting ready!
What is Small Business Saturday?
Small Business Saturday is an American shopping holiday where consumers are encouraged to support local small businesses. Originally created by American Express in 2009 as a PR and marketing campaign, it has since blossomed into a much larger movement. In 2011, Congress made the day official and declared the Saturday after Thanksgiving each year to officially be Small Business Saturday. Now every year, excited holiday shoppers are eager to purchase gifts locally and bring awareness (and income) to small businesses. An estimated 108 million consumers participated in Small Business Saturday in 2017. This generated almost $12 million in reported sales.
Why is Supporting Local Businesses Important?
Supporting local businesses can help boost the local economy. Consumers can help their community and invest in their neighbors by shopping locally. With their small businesses, franchisees have a chance to know the people buying the product and can develop a relationship with them. This results not only in more personalized customer service but also puts money back into the community. A Chicago study found that shopping locally has a huge impact on the community. On average, 48 percent of revenue from local purchases are recirculated in the community.
Kick Off Your Holiday Season with Scooter’s Coffee
This year, celebrate the holidays at your community Scooter’s Coffee location. Scooter’s Coffee is a nationwide franchise; however, each location is owned locally. That means the owner is a small-business owner with an investment in the community. With fun, seasonal drinks and treats like the Gingerbread Caramelicious, a visit to Scooter’s Coffee is the perfect way to ring in the holiday season.
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees, is: “Amazing People, Amazing Drinks… Amazingly Fast!®” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.
Interested in joining the Scooter’s Coffee community? Visit our contact page for more information!
