How to Open an Espresso Franchise in Your Hometown

Happy Scooter's Coffee Franchise Owners

Americans’ consumption of espresso-based drinks has risen 50% in the past eight years, making espresso franchises some of the hottest business opportunities in the franchise market. Learn more about what it takes to get an espresso business brewing in your area.  


First and foremost, you’ll need the capital to get started. Opening a franchise can require a sizable investment, but it’s important to remember that you’re investing in a proven business model. With Scooter’s Coffee®, you can expect to pay a franchise fee, as well as ongoing royalties and marketing fees, in addition to other costs associated with starting and running your business with the backing of an established and successful brand. 

Once you have the financials in order, it’s time to consider the location. A successful coffee franchise may rely on both foot traffic and drive-thru or parking lot availability, so you’ll want to scout out a high-visibility spot that that can draw in customers on their way to or from work or whenever they feel like a caffeinated pick-me-up. It’s also important to research the local competition and make sure there’s a demand for a new coffee shop in the area. 

Finally, you’ll need to find the right team to run the franchise. This includes a manager who will oversee operations and a staff that is passionate about coffee and dedicated to providing excellent customer service. 


Espresso franchises can be successful in a variety of locations, from bustling cities to small towns. What’s most important is that there’s a demand for coffee in the area and that the franchise is located in a visible, high-traffic area. 

Coffee is a universal language, and the demand for a good cup of joe is only increasing. In fact, according to a recent report, the coffee industry is projected to reach $102.4 billion by 2023. This means that there’s never been a better time to get involved in the coffee business. 


With over 20 years of franchising experience and close to 600 locations across the United States, Scooter’s Coffee continues to attract new franchisees and customers. 

Scooter’s Coffee also offers extensive training and support to its franchisees. This includes a comprehensive training program that covers everything from how and where our coffee is sourced to top-tier service guidelines, to management fundamentals and more. In addition, Scooter’s Coffee provides ongoing support in areas like marketing, operations, and supply chain management. 

The Scooter’s Coffee brand is instantly recognizable and memorable, driving new business and building repeat visits from happy customers. This brand recognition can help drive both walk-in and drive-thru traffic to your franchise and establish your business as a local staple. 

Finally, Scooter’s Coffee offers a wide range of products that appeal to a diverse customer base. From classic espresso drinks like lattes and cappuccinos to refreshing iced beverages, blended drinks and delicious food options, Scooter’s Coffee has something for everyone.  

Customers and franchisees know they can depend on Scooter’s for our commitment to quality, convenience, and service with a smile. = 

To learn more about Scooter’s Coffee franchising opportunities in your area, request franchise information today.


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