Dunkin’ Donuts Franchise vs. Scooter’s Coffee Franchise: What’s Best?

Are you looking to perk up your wallet with a breakfast franchise? How about the specialty coffee industry? A Technavio report finds that the specialty coffee market will grow to $64.82 billion from 2020 to 2025. The compound annual growth rate for those years is expected to be 13.62%. AMAZING.

Side-By-Side Comparison

Dunkin’Scooter’s Coffee
Franchise Fee$40,000 – $90,000$40,000
Initial Investment$437,500 – $1,787,700$512,000 – $860,600
Net Worth Requirement$250,000 – $500,000$500,000
Liquid Capital Requirement $125,000 – $250,000$100,000
Royalty Fee5.9%6%
Ad Royalty Fee5%2%
Franchise Growth2019: 9,499 U.S. units, 2021: 9,1932019: 225 units, 2021: 341

Dunkin’ Donuts Franchise Lowdown

The Dunkin’ Donuts franchise has been around for a while. The first store opened in 1948 and started franchising in 1955. During its nearly 70 years of operation, the coffee franchise has undergone several changes. The chain went public in 1968 but returned to private in 2020 when Inspire Brands Inc. acquired them. Dunkin’ is looking for franchisees that have prior service, retail, or multi-unit management experience.

According to CareerBliss, Dunkin’ Donuts franchise owners earn around $124,000 annually. To really make it worth your investment to buy into the Dunkin’ Donuts franchise, you would need to buy into multiple stores.

Scoot Up to Success with Scooter’s Coffee

Scooter’s Coffee has been serving world-class coffee since the first store opened in 1998 and has exponentially expanded since we began franchising in 2001. We have capitalized on the coffeehouse quality, but with the convenience of a drive-thru. As a result, we are growing rapidly across the U.S., solidifying ourselves in the market. Between 2019 and 2021, we grew by 150%.

We offer different options when it comes to investing in our franchise. You can start with a drive-up kiosk or a drive-thru coffeehouse. We want our franchisees to succeed! So, for new Scooter’s Coffee locations, we may offer pre-approved franchise locations tested for viability and demographics. Sometimes, we even offer exclusive territories, potentially setting up franchisees for success by weighing all factors.

With Scooter’s Coffee, you don’t have to enter as a booming business owner or franchise expert. Instead, experience as a leader is what we find necessary. Scooter’s Coffee is looking for leaders who want to learn and grow and have a yearning to win to lead our expanding franchise.

Potential profit from a Scooter’s Coffee franchise is consistently well above the industry average. A Scooter’s Coffee franchise owner’s salary in 2021 rose to around $320,000* yearly before depreciation, interest, taxes, and any debt service. The median earnings for a top-performing shop were $184,000.** The median across all shops was around $90,000.** When compared directly with the Dunkin’ franchise, Scooter’s Coffee has historically had a higher profit performance chance for franchisees; we also offer a lower liquid capital requirement and lower startup costs overall.

Are you ready to dive into the coffee world and start a franchise with Scooter’s Coffee? Begin forming your plan for a drive-thru coffee franchise with our help. Have more questions? Reach out to us to learn more about how you can own your own Scooter’s Coffee.


*This is a historical representation of what some of our franchisees have earned as described further in Item 19 of the FDD. Same-store sales growth compares net sales (gross sales minus discounts and refunds) in calendar year 2020 to net sales in calendar year 2021. This information is based upon 217 locations that were open during the entire 2021 calendar year and provided complete information. Of these 217 locations, 112 (or 51.61%) of them had Same-Store Net Sales Growth Over Prior Year that met or exceeded 24.32%. Your results may differ. There is no assurance that you will sell or earn as much. See Item 19 of the FDD for more information.

**This is historical representation of what some of our franchisees have earned as described further in Item 19 of the FDD. This information is based upon the top 43 of 172 Drive-Thru Kiosks that were open during the entire 2021 calendar year and provided complete information. Of these 31 Drive-Thru Kiosks that compile the top quartile: (1) 17 of them (or 40%) had an AUV that met or exceeded $1,179,980, (2) 19 of them (or 44%) had a Net Profit Margin and EBITDA that met or exceeded the average. Your results may differ. There is no assurance that you will sell or earn as much. See Item 19 of the FDD for more information.

Request Franchise Information

    By requesting information, you agree that Scooter's Coffee may call and/or text you about your inquiry, which may involve the use of automated means. You do not need to consent as a condition of any purchase, and you can revoke consent at any time. You also agree to our Privacy Policy.