The Perks of a Breakfast Franchise: 3 Reasons To Own

Scooter's Coffee Drive-Thru with American Flag

A breakfast franchise can be a lucrative investment. Learn why they’re great and how you can cash in on the most important meal of the day.


Franchises that make grabbing breakfast quick and convenient for customers during their morning commutes will stand out amongst the competition. With its hybrid drive-through kiosk and sit-down cafes, Scooter’s Coffee offers options to suit everyone’s needs, whether they’re on the go or wish to sit down over a delicious pastry and hot cup of coffee at the start of their day.

Scooter’s Coffee offers two distinct franchise models with smaller footprints and lower overhead that still provide the convenience and operational format to serve more customers efficiently, keeping business rolling throughout the day.


In comparison to other types of QSRs, breakfast franchises typically have lower operational costs, as most of the menu items require fewer ingredients and less complicated preparation methods. Simple yet delicious recipes keep food costs low and allow establishments to produce a higher volume of food at a faster pace, leading to higher profit margins for franchisees.

Breakfast foods have some of the most affordable ingredients around. This means that opening a restaurant that focuses primarily on breakfast food can be very profitable. Franchises that don’t limit their offerings to breakfast hours open up additional opportunities to attract breakfast-loving customers throughout the day.


Many Americans have cut back on dining out due to safety concerns around COVID-19. While a large number of consumers supported restaurants via delivery, drive-thru and curbside pickup, only a small group feel comfortable eating indoors again. Thankfully, many breakfast places have drive-thru options. Pre-pandemic, this was meant to help make people’s morning commute that much easier. Now, in the midst of COVID-19, drive-thrus are what aid in keeping breakfast places open and operating – providing a safe option for consumers to purchase their most important meal of the day.


Scooter’s Coffee’s motto has always been “Amazing Drinks, Amazing People…Amazingly Fast!” In addition to our world-class coffees, teas, and smoothies, which fuel thousands of Americans every day, Scooter’s Coffee offers a selection of delicious, healthy, and convenient breakfast offerings to satiate even the hungriest customers. Scooter’s Coffee customers appreciate the convenience and customizable options our brand promises, while franchisees benefit from top-notch training, innovative products and marketing campaigns, an in-house distribution company, and comprehensive ongoing support.

Scooter’s Coffee is the nation’s foremost award-winning coffee industry franchise, backed by over 20 years of franchising experience and a commitment to excellence. Customers appreciate our enticing menu, convenient locations, and service with a smile, while franchisees can expect unparalleled support, a winning franchise model, and unlimited growth potential.

To learn how to start your breakfast franchise with Scooter’s Coffee, request more information.

Request Franchise Information

    By requesting information, you agree that Scooter's Coffee may call and/or text you about your inquiry, which may involve the use of automated means. You do not need to consent as a condition of any purchase, and you can revoke consent at any time. You also agree to our Privacy Policy.