We have much for which to be proud and thankful at Scooter’s Coffee® as 2018 ends and 2019 welcomes us. Our company has grown and prospered in some very notable ways over the past year, and we have laid the groundwork for even greater prosperity in the years ahead.
The Scooter’s Coffee family of companies — including Harvest Roasting, Boundless Enterprises and Boundless Operations, as well as the eponymous Scooter’s Coffee brand — has been advancing not only relative to our own past performance but also compared with the quick-serve restaurant industry in general. Our executive team and franchise partners have worked together to formulate a promising strategy for elevating our brands and the company overall in the years ahead.
Here are some of the main components of our recent success and our plans to add to it:
Retail expansion: We are currently operating more than 200 stores in 14 states, with franchisee commitments for more than 200 additional locations in 18 states to be built in the future. In 2018 we opened 33 new stores. In 2019, Scooter’s Coffee plans to open an additional 67 stores. We are structuring and resourcing our company to grow to 1,000 stores by the end of 2023.
Seeds of growth: Scooter’s Coffee made significant moves for the future beyond ongoing store expansion. We secured $20 million in financing for our franchisees through ApplePie Capital to help fuel franchise growth. We also finalized plans to launch a line of consumer-packaged goods in 2019. These plans will diversify the Scooter’s Coffee brand and retail footprint in significant new ways.
Top and bottom lines: Our store annual unit volume and new starting volumes are the highest in the 20-year history of Scooter’s Coffee. And our year-to-date same-store sales growth, for outlets that have been open at least one year, is far outpacing the QSR industry average*.
Customer satisfaction: Scooter’s Coffee is upgrading our smartphone loyalty application, which already has surpassed 43,000 users and accounts for about 10 percent of our transactions — a portion that is increasing daily.
Corporate governance: In May, our executive team met to establish a new set of core values and a mission statement for our company: “Amazing People, Serving Amazing Drinks… Amazingly Fast.” Scooter’s Coffee also invested heavily in expanding the capabilities of our leadership team that will help us realize the mission. We hired a chief marketing officer, chief development officer, vice president of operations and senior vice president of commercial sales in 2018.
External recognition: The industry has taken notice of Scooter’s Coffee’s growth and success. Recent third-party rankings of Scooter’s Coffee have included the Inc. 500 Fastest-Growing Food and Beverage Companies in America, Top 50 Fastest-Growing Franchises by Franchise Gator, Top 50 for Franchisee Satisfaction by Franchise Business Review, Top 200 Franchises by Franchise Times, Top 200 Food-Based Franchises by Entrepreneur, Top 5 Coffee Company by Entrepreneur, and a Top Franchise for Women by Franchise Business Review.
Our chief executive officer, Todd Graeve, has been featured recently in the Wall Street Journal, Franchising Today, and Business News Daily and has been featured by the International Franchise Association. Chad Hartnett, our chief financial officer, was a featured speaker at the Franchise Times Finance & Growth Conference in May.
Company milestones: In May, Scooter’s Coffee moved into our new national headquarters, roastery, bakery and fulfillment center to add to our capacity. We also celebrated Scooter’s Coffee’s 20th anniversary of opening our first store in Bellevue, Nebraska. We concluded the year with the opening of our 200th store, a new Nebraska location, in December.
*Review our Franchise Disclosure Document for details on these about these numbers. Your results may differ and there are no assurances you will do as well and must accept that risk.
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