Why Your Coffee Shop Needs More than Just Coffee

Employee at drive-thru coffee shop with blended drink.

We all love our coffee. Some of us would say that we don’t just love it, we need it! This demand for world-class coffee is what makes franchising a coffee shop such a successful business model. Still, even with the world’s best coffee, roasted only from the top 10 percent of specialty beans in the world, it’s important to diversify your menu.

Variety is the spice of life, and that’s what customers demand. When you diversify your menu, you become more than a coffee shop. You become the place people come to for smoothies, blended drinks, teas, and more. We want to show you why it’s so important to think outside the bean and offer a wide range of amazing beverages that your customers can’t enough of.

Drinks for All Seasons

People want coffee all year round, but sometimes they might not be looking for a steaming cup of joe on a summer morning. Did you know that a hot drink can actually cool you down on a hot day? It works because hot beverages increase body heat. When your body heat increases, you sweat more, which helps to regulate temperature and keep you cool. Of course, sweating on a summer day isn’t everyone’s idea of a good time, which is why iced drinks are so important!

When your coffee shop decides to offer a broader menu, it lets your business offer a variety of beverages that are perfect for all kinds of seasons and weather. Looking for something warm and comforting on a rainy day? Our world-class coffees and hot beverages have you covered. Need a tasty treat to beat the heat? Our selection of iced drinks and teas are just the thing to cool you down. Want some extra energy on a hot day? Try new a Red Bull Infusion! What about something for the health-conscious customer? Scooter’s Coffee is also proud to provide sumptuous smoothies. By diversifying your menu, your store is able to truly offer something for everyone. More than that, it expands your market presence into a number of untapped verticals to better maximize your profits.

Expanding Your Market Makes Everyone Happy

Our business is continuously innovating to offer customers new and exciting products to keep them happy and coming back for more. This means leading the pack in creating new flavors (like our Next Amazing Caramelicious® Contest) in addition to taking advantage of the latest trends in the beverage world.

Smoothies are one of the most popular beverages around the world and the market keeps growing. The popularity of the smoothie has grown by leaps and bounds since its introduction as a health-food item in the ‘90s. Today, smoothies are seen practically everywhere. As consumers become even more health-conscious, smoothies are predicted to become even more popular. This puts forward-thinking coffee shops ahead of the game in a growing industry.

One of the most popular new additions to the Scooter’s Coffee menu has to be our Red Bull Infusions. Everyone is looking for ways to find more energy throughout the day. Whether it’s through coffee, energy drinks, or energy shots, we all need a little extra something to keep us going. Red Bull Infusions are an amazing, and delicious, way for customers to find an extra pick-me-up while also cooling down. With a variety of flavors including Prickly Pear, Tart Cherry, and Blueberry, new Red Bull Infusions provide a tasty treat for every palate.

Agile Menus Make for Adaptable and Successful Franchises

The coffee industry has proven to be both successful and resilient, even in the face of a recession. By diversifying your menu options, the right coffee shop can quickly and easily expand beyond coffee and into the burgeoning markets of smoothies, energy drinks, and more. With the right menu, a well-run coffee shop can be a one-stop beverage shop for consumers of all stripes.

That’s why Scooter’s Coffee is always looking for a new and exciting way to expand our menu and keep customers coming back for more. See how you can get in on this forward-thinking franchise model. Turn your coffee shop into the place people come for smoothies, energy drinks, and much more when you get your franchise brochure.

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