Investing in a franchise is the perfect way to dive into the world of small-business ownership, without having to go it alone— franchises come with built-in corporate support. When selecting a business, it’s important to choose a franchise that has a strong, competent core structure; one that stays on top of industry development. Scooter’s Coffee® does extensive research on the latest trends and then capitalizes on the ever-changing preferences of modern-day coffee drinkers —Instagram-worthy presentation, trendy and tasty concoctions, and top-of-the-line coffees.
Appeal to Millennials
According to U.S. Census data, Millennials have unseated Baby Boomers as the largest living generation, and Scooter’s Coffee continuously works to appeal to this new generation of coffee drinkers. As a whole, Millennials are more mobile and active on social media than previous generations, preferring to indulge their coffee craving while out and about rather than at home. Scooter’s Coffee is the premier drive-thru destination for the on-the-go Millennial. With aesthetically-pleasing packaging, an active social media presence and quality coffee, choosing Scooter’s Coffee for their morning coffee stop is a no-brainer.
Cold Brew at Your Drive-thru
Over the past several years, cold brew coffee has been growing in popularity. Come summertime, no longer is the sophisticated coffee drinker yearning for an iced coffee – they’ll take a cold brew. The difference? Unlike iced coffee, cold brew is never exposed to heat. Instead, cold brew uses time to extract coffee’s natural sugars, oils, and caffeine. This leads to a richer, more luxurious taste than the average, iced coffee.
It may seem like a minor difference, but the numbers don’t lie. According to a recent Mintel report,cold brew sales jumped up 580 percent between 2011 and 2016. All signs point to continued growth through 2018 as well. Scooter’s Coffee has taken note of this dramatic industry growth and perfected their very own signature cold brew. Furthermore, Scooter’s Coffee has set themselves apart from the crowd with fun variations of the classic cold brew, such as the limited time Cold Brew & Cream – a Papua New Guinea single-origin coffee mixed with a splash of delicious, real cream. The drink is even customizable with fun flavors like chocolate & coconut and chocolate & hazelnut.
Gourmet is Growing
Another industry trend upon which Scooter’s Coffee capitalizes is the growing preference toward gourmet and specialty coffees. According to the Specialty Coffee Association of America, in the $8 billion U.S. retail coffee market, roughly 55 percent of the spend will go towards higher-end coffee. Scooter’s Coffee is known to be a quick way to get delicious coffee. The slogan says it all: Amazing People, Amazing Drinks… Amazingly Fast™.
Since its founding in 1998, Scooter’s Coffee has seen tremendous growth. Currently, there are nearly 200 locations operating throughout the U.S., with 40 additional stores predicted to open in 2019. Scooter’s Coffee has found success through premium locations, top-quality products, fast and friendly service, and a big smile! To learn more about how you can become a small-business owner and invest in your very own Scooter’s location, call us at 877-494-7004.
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