Drive-Thru Tea and Coffee Franchise: 7 Things to Look For

If you are a passionate tea and coffee enthusiast who’s dreaming of turning your love for these beverages into a successful business, opening a drive-thru tea and coffee franchise could be the perfect way to bring your dream to life. Owning and operating this type of franchise can be an ideal way to meet the growing demand for caffeine and other tasty beverages in your community. Check out our tips for picking the right one.

1. Quality is King

When it comes to beverages, quality is non-negotiable. A successful tea and coffee franchise must prioritize the sourcing and preparation of high-quality products. Look for franchises that emphasize the use of premium tea leaves and freshly roasted coffee beans. Consumers today have become more discerning and are willing to pay for a superior experience. A franchise that prides itself on its commitment to quality will not only attract loyal customers but also set you up for long-term success.

2. Diverse Tea Offerings

Tea preferences have evolved beyond traditional black tea. Consumers are increasingly interested in a wide range of tea options, including herbal, green, white, and specialty blends. A tea and coffee franchise that offers a diverse tea menu will be better poised to meet customer demands. And while bubble tea franchises (or boba) have been gaining traction in recent years, the drink doesn’t necessarily appeal to a broader audience. Consider a franchise that stays updated with the latest tea trends and is willing to experiment with unique flavor combinations to cater to a variety of tastes.

3. Focus on Sustainability

In today’s eco-conscious world, sustainability is a selling point for any business. Look for franchises that prioritize ethical sourcing of ingredients, eco-friendly packaging, and waste reduction initiatives. Promoting a sustainable image not only appeals to environmentally conscious customers but also positions your franchise as a responsible member of the community.

4. Innovative Coffee Creations

While tea is gaining popularity, coffee remains a staple for many. Consumers are seeking unique and innovative coffee creations beyond the standard espresso-based drinks. Franchises that offer creative coffee options, such as cold brews, nitro coffee, and specialty lattes, are more likely to capture the attention of coffee enthusiasts. Being able to offer something beyond the ordinary can set your franchise apart in a competitive market.

5. Stay Ahead of the Trends

Stay informed about consumer preferences and emerging trends in the tea and coffee industry. For instance, health-conscious consumers are driving the demand for functional teas that offer various health benefits. Adaptability to changing trends is essential for sustaining your franchise’s relevance and profitability.

6. Training and Support

Before finalizing a franchise, thoroughly evaluate the training and support they offer to franchisees. Proper training ensures that you and your staff are well-equipped to maintain the quality and standards of the franchise. Look for a franchise that provides ongoing support, marketing resources, and assistance with operational challenges.

7. Location

The success of a drive-thru franchise largely depends on its location. Conduct thorough market research to identify areas with high and visible access, including around office complexes, educational institutions, and residential neighborhoods. A prime location can significantly boost your franchise’s visibility and customer base

Fill Your Cup with Scooter’s Coffee

Since we began franchising in 1998, Scooter’s Coffee® has been serving coffee and tea with a smile through our drive-thru kiosks across the country. Now with more than 670 locations, we continue to expand by virtue of our amazing tea and coffee, incredible customer service, and a winning franchise opportunity for anyone who loves tea and coffee as much as we do!

To learn more about franchising with Scooter’s Coffee, request franchise information today.