At Scooter’s Coffee, we don’t do anything halfway. A good cup of coffee isn’t good enough! We want our customers to enjoy an amazing cup of coffee. That’s why we made a commitment to sell coffee that not only tastes great, but also helps make a positive change in our world. We’ve done that by partnering with the Arbor Day Foundation, to source 100 percent shade-grown coffee beans.
A Partnership in Preservation
Switching to shade-grown coffee was no small task, but it was worth it. Doing the right thing was easier with the help of the Arbor Day Foundation. Founded in 1972, the Arbor Day Foundation is a nonprofit conservation and education organization. The Arbor Day Foundation mission is to “inspire people to plant, nurture and celebrate trees.” The organization’s goal is not only to plant trees, but also to preserve existing forests. That’s where our special coffee beans come in.
Sun vs. Shade
According to the Arbor Day Foundation, much of the coffee on the market is grown under the sun. As our coffee culture has exploded, so has the demand for beans. Farmers who grow these beans are paid on a per-pound basis. In order to increase their yield, many farmers clear-cut areas of rain forests to make way for more fields for more coffee. As they replant year after year, the land becomes spent, and they are no longer able to grow coffee beans in the same location, so farmers clear-cut more rain forest —a vicious cycle is born.
Made in the Shade
Shade-loving coffee plants actually thrive under the rain forest canopy. Growing coffee beans in the shade basically saves an entire ecosystem including plant life, trees, birds, insects and mammals. And there are even more environmental benefits according to the Arbor Day Foundation:
Additionally, shade-grown coffee beans take longer to mature than the sun-grown beans, resulting in a richer and fuller taste. This makes for an amazing cup of Scooter’s Coffee!
A Positive Impact on Farmers
There are plenty of benefits to encouraging shade-grown coffee beyond saving precious rain forests and brewing up an amazing cup of coffee. The Arbor Day Foundation says the shade-grown beans help improve the lives of the farmers who grow them. Because the beans are a higher quality, the farmers are paid more for them. Each cup of Scooter’s Coffee you drink helps provide the growers a fair wage, improves local infrastructure and increases access to health care and education.
A Delicious Difference
As the summer weather begins to heat up, our franchisees stay cool knowing that each cup of coffee they serve preserves two square feet of rain forest. When they pass a steaming cup through the drive-thru window, they know that they are not only making a difference in the lives of their customers, but in the world at large.
If you’re interested in joining a franchise that makes a difference in the world, learn more about owning a Scooter’s Coffee drive-thru business.