We’ve told you all about what it takes to open a coffee shop. By now, you should understand the steps required to get the doors open. But have you researched what it takes to run a successful coffee shop? When we say successful, we mean a coffee business that regularly turns a healthy profit.
There’s a lot more than goes into it than serving an amazing cup of coffee (although that helps a lot). Here are important tips you need to know to open a successful coffee business in your area.
We’ve covered this before, but it bears repeating. Your business should always start with a business plan. Your business plan lays out all the details for your company before you even consider breaking ground on your location.
At its core, your business plan breaks down the nuts and bolts of your business and what your goals are for your new endeavor. It should also incorporate a detailed analysis of both the market and your competitors to ensure your plans make sense for your industry.
A strong business plan goes even further, detailing your day-to-day operations, financial plan, marketing strategy, and more. In short, your business plan is the treasure map you need to follow on your road to success.
You should have already worked on your financial plan as part of creating your business plan. The next step in your financial plan is turning it into a business budget. How can you expect to run a successful coffee business without a thoughtful, balanced budget?
Begin by making note of all your expenses and fixed costs. These are expenses that will more or less stay the same every month. They include things like your rent, payroll, bills, and supplies.
Your budget should also include variable expenses that change month to month as well as an “in-case” fund for emergencies and unexpected costs. With a firm idea of how much money it costs to run your business, you’ll have a much better idea of how much you need to bring in if you want to turn a profit.
Even the best coffee shop with a strong business plan is going to have a hard time if it can’t attract customers. This is where a marketing plan comes into play. If you’ve already done your homework on your competitors, you should have an idea of what other people are doing to bring in business.
You’re going to want a marketing strategy that takes advantage of everything possible to bring in new business. That means making full use of social media, digital advertising, and even your local newspaper. You may also want to organize events or contests to bring more exposure to your business and get your name out there.
No one ever said starting a coffee shop was easy. Opening a successful coffee business is even harder. Building a business plan, establishing a budget, and putting together a marketing plan takes a lot of time and effort. And this is all before you get started! Thankfully, you can start a coffee shop with all of these steps already taken for you by opening a coffee franchise.
One of the biggest advantages of opening a franchise is the opportunity to own a business with a well-established brand. By working with a company that already has strong brand awareness, customers will line up just to enjoy their favorite products from a name they trust.
What’s more, a coffee shop franchise already has the business plan, budget, and marketing plan in place for you. The right franchise has carefully crafted a comprehensive plan that is tested and designed to be successful. A profitable, repeatable business model is the whole point of a franchise!
By following the steps outlined above, you should be well on your way to starting a coffee business that will turn a profit. Of course, you could also partner with an established system that already has a track record of success. Learn how you can partner with Scooter’s Coffee® and start your franchise today!