Black Friday is often considered the official kick off to the holiday season, but for many small business owners, the Saturday after Thanksgiving is when their big sales happen. Small Business Saturday has become increasingly popular in recent years, and local businesses are reaping the rewards. This year, Small Business Saturday falls on Saturday, Nov. 25.

What is Small Business Saturday

Small Business Saturday is an American shopping holiday where consumers are encouraged to support local, small businesses. It was originally created by American Express in 2009 as a PR and marketing campaign but has since blossomed into a much larger movement. In 2011, Congress made it official and declared the Saturday after Thanksgiving each year to officially be Small Business Saturday. Now every year, excited holiday shoppers are eager to purchase gifts locally and bring awareness (and income) to small businesses. It’s no secret that many large consumer retail shops take in a good portion of their revenue during the holidays, but thanks to the recent consumer shift toward local businesses, now smaller retailers can benefit from the holidays, too. According to Fortune, 95 million consumers participated in Small Business Saturday in 2015. In 2016, American Express estimates that number increased to 112 million consumers.

Why Supporting Local Businesses is Important

Supporting local businesses can help boost the local economy. Consumers can help their community and invest in their neighbors by shopping locally. Small businesses give you the chance to know the people behind the product. In addition, you’ll often enjoy better, more personalized customer service while simultaneously putting money back into your home town. A study on Chicago, IL found that shopping locally had a huge impact on the community. On average, 48 percent of dollars spent on local purchases are recirculated in the community, compared to less than 14 percent of dollars spent on large stores.

Kick Off Your Holiday Season with Scooter’s Coffee

This year, as you’re enjoying your local holiday shopping, stop into your community Scooter’s Coffee location. Scooter’s Coffee is a nationwide franchise, but each location is owned locally. That means the owner is a small business owner and has made an investment in your community. With fun seasonal drinks and treats, a visit to Scooter’s Coffee is the perfect way to ring in the holiday season.

Scooter’s Coffee has been serving up delicious coffee since 1998. Known for amazing beverages, Scooter’s Coffee only roasts from the top five percent of specialty beans in the world. In addition to premium products, customers can expect to be treated with respect. The brand promise says it all: Amazing People, Amazing Drinks… Amazingly Fast™. This year, support your local Scooter’s Coffee and start your Saturday shopping off right!