Scooter’s Coffee Continues Growing in New Jersey: Husband and Wife Sign Multi-Unit Agreement With National Coffee Brand

An image of a Scooters Kiosk with a white transparent cover over it, and then the Scooter's Coffee Logo Prominent in the center.

OMAHA, Neb. – (December 2023) Scooter’s Coffee, LLC, the Midwest-based drive-thru coffee franchise experiencing record-breaking growth, continues its expansion throughout the United States by bringing another of its world-class coffee kiosks to New Jersey.

The forthcoming expansion into the New Brunswick area marks a significant milestone following the franchise agreement inked by New Jersey residents Michael and Michelle DiChiaro. With a history of entrepreneurial success, Michael and Michelle bring a wealth of experience, having previously owned a successful wedding film company.

The DiChiaro’s, already partners in two flourishing escape room venues, embarked on a quest for fresh opportunities. It was during this search that a trusted friend recommended Scooter’s Coffee. According to Michael, “Scooter’s Coffee perfectly aligns with our business objectives. It presents a promising avenue for growth, and we envision establishing multiple locations in the area.”

This strategic move underscores the DiChiaro’s commitment to expanding their business portfolio and signifies a new chapter in their entrepreneurial journey. With a keen eye for ventures with significant growth potential, their dedication to fostering success is evident in this latest endeavor.

Scooter’s Coffee, based in Omaha, Nebraska, specializes in espresso drinks, fruit smoothies, baked-from-scratch pastries and features its signature beverage, the CarameliciousÆ. The company also offers a wide selection for all taste profiles with its organic hot and iced teas, premium-grade brewed coffee, cold brew, breakfast items, and a kids’ menu.

According to the latest market trends compiled by the National Coffee Association, 63% of Americans drank coffee in the past day — more than any other beverage including water. Those coffee drinkers each consume an average of 2.8 cups every day. Zippia Research reports that 60% of American coffee drinkers visit a coffee shop at least once a month.

Scooter’s Coffee’s proven 664 sq. ft. drive-thru-only kiosk model, combined with their fast, friendly service, allows customers to “scoot in” on their way to work or school to buy their favorite beverage and get their day off to a great start.

“Michael, a current Captain at a major airline who relishes exploring coffee varieties worldwide, enthusiastically shared, ‘I have a passion for coffee!’ His love for diverse coffee blends fuels his excitement about introducing Scooter’s premium coffee to this part of New Jersey. Meanwhile, Michelle, thriving in her career in pharmaceutical sales, brings her wealth of expertise and commitment to their joint ventures. Her professional background and dedication align seamlessly with Michael’s enthusiasm, enhancing their shared vision for entrepreneurial success.”

“We are thrilled to have Michael and Michelle DiChiaro spreading the Scooter’s Coffee brand in New Jersey,” said Matt Sawicki, Senior Director of Franchise Development. “Their entrepreneurial spirit aligns perfectly with Scooter’s Coffee’s mission to provide exceptional coffee experiences to communities across the nation.”

About Scooter’s Coffee

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee uses only the finest coffee beans in the world, which are roasted by its affiliated company, Harvest Roasting, in Omaha, Nebraska. In over 25 years of business, the key to Scooter’s Coffee’s success is simple: stay committed to the original business principles and company’s four core values, which are Integrity, Love, Humility and Courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees, is: “Amazing People, Amazing Drinks… Amazingly Fast!®” It represents the company’s business origins and reflects a steady commitment to providing an unforgettable experience to loyal and new customers. 

Scooter’s Coffee‘s network is approaching 750 stores in 30 states and is striving to become the #1 drive-thru specialty coffee franchise system in the nation. Scooter’s Coffee ranked #13 on Yelp’s 2023 list of 50 Most Loved Brands in the U.S. and ranked #3 on Franchise Times Fast & Serious 40 Smartest-Growing Franchises in 2023.

For more information, visit or call 877-494-7004. To connect with Scooter’s Coffee, visit Facebook, Instagram, TikTok or X (formerly Twitter) and share your favorite moments by tagging @scooterscoffee using the hashtag #ScootOnAround.

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