Buying a franchise can give you a head start on the road to becoming a successful business owner. If you’ve done your research, you’re buying into a company with a well-known brand and a proven track record.
But it takes more than just a famous name on the door to ensure a profitable business. In order to make it work, you have to know what you’re doing. It is not unusual for people who decide to invest in franchises to buy into industries they know nothing about. Some franchises actually prefer this, because prior industry experience can get in the way when training a new franchisee.
It is vital that you are well-trained in this company’s business model as the right training will make a big difference in how profitable your business becomes. Or if you even stay in business.
Savvy investors often choose which franchises to invest in based on the strength of the training program. A good franchise training program covers much more than information about the central product or service the business sells. It should address everything you need to know to operate the business, including marketing, employee management, business procedures, etc. The training is part of the business model that the franchisor has refined over the years and is now offering to you as a new operator.
Your training will likely be held at the company’s headquarters or a central location where you will learn the ropes along with other new franchisees. In a classroom setting, instructors will teach you the specifics of that particular franchise’s system and how to operate successfully within it. It’s usually a pretty intensive program, but you should be provided with manuals outlining all the procedures so you can refresh your memory when necessary. Once this training is complete, you shouldn’t be left to sink or swim on your own. Good franchises also provide onsite as well as ongoing training for all their franchisees to keep them aware of any changes in policy or operations.
When you complete an initial franchisee training program, you should know everything you need to successfully open your franchise. There should also be a support team in place to help you with problems that will invariably arise as you get your business up and running.
Before you invest in a franchise, look for one with a training program that offers instruction in all aspects of the business, including, but not limited to, the following topics:
As well as anything else you need to know specific to the product you’re going to sell or the service you will supply.
Scooter’s Coffee® offers one of the most intensive franchise training programs in the industry today, with 56 hours of classroom training and another 104 hours of on-the-job practice. A few months before your franchise opens, you and key personnel from all levels of your organization, including managers and baristas, will head to Omaha, Nebraska, home of Scooter’s Coffee, for the Scooter’s Coffee University Training Program.
During this time, you will also begin building relationships with your ongoing support system, which will include a Franchise Brand Consultant. They will continue to partner with you after your store opens on all aspects of business operations. That includes ongoing training for personnel as they move up within our organization, for instance an owner who becomes a multi-under leader, or a manager who becomes a district manager.
Scooter’s Coffee believes in its franchisees, and we make it our mission to set them up for success. By offering coffee franchise support, we ensure quality every step of the way.
If you want to be part of a winning brand, one that’s known for supporting franchisees every step of the way, consider investing in Scooter’s Coffee. Fill out a form to request more information and find out if owning a Scooter’s Coffee franchise is right for you.
