The Right Franchise Can Help You Overcome Your Fears of Entrepreneurship
How many people have let fear of failure keep them from finding success? Are you one of them? It can be frightening to make changes in your life. Stepping away from the norm, taking that chance, and making it happen isn’t for everybody. But there are ways to make taking chances in business easier.
In fact, buying a franchise gives you the best of both worlds; you get the opportunity to start your own business while getting a helping hand at the same time. Scooter’s Coffee® is striving to become the #1 drive-thru coffee franchise in the country. You can help us reach our goal as we help you reach yours. It’s time to look at taking that first step.
Where to begin?
According to Entrepreneur magazine, not knowing where to start is one of the biggest roadblocks to business ownership. Scooter’s Coffee makes it as easy as signing on to a computer so that you can download our franchise brochure and find a wealth of information about our company.
But we go much further than that. Owning a Scooter’s Coffee franchise comes with benefits that you might not find with other franchises. If you don’t know where to begin don’t worry: you’re not going to have to re-invent the wheel. Our business models offer complete packages. From location selection assistance to control of franchise products and their distribution, you can count on our corporate team to be with you every step of the way.
But I don’t know anything about coffee!
It’s another common fear that keeps us from success; “If I don’t know anything about coffee, then I shouldn’t own a coffee house!” But that’s not true. Every Scooter’s Coffee franchisee and the store manager spend four weeks going through a structured training course that includes product preparation, personnel development and store operations. In addition, our training team spends time before, during and after the opening week in the stores with the manager and barista team. Our operations team provides the hands-on business experience that helps franchisees understand how to implement a cost-effective program in their stores. They do this by monitoring cost of goods, labor costs, equipment maintenance and hiring solid team members.
What if customers don’t materialize?
You’ve got a sparkling new store, eager employees, and a great product to sell, but you’re worried that no one will walk through the door. That’s where the power of Scooter’s Coffee corporate marketing comes in handy. Long before your location opens, the marketing team is creating awareness. A specific “Grand Opening” campaign is designed to create an instant customer base in the surrounding area. The whole focus of marketing is to drive traffic to the stores. Marketing communications are constant, with training tips and videos available to help. “The Scooter’s Coffee corporate support team cares deeply about our success in this business,” says multi-franchise owner Tracy Bouwens. “They are constantly working to find ways to drive new customers to our stores while protecting the bottom line and profitability of our business.”
If you succeed, we succeed.
At the end of the day it’s very simple. Your success is our success. At Scooter’s Coffee, our mission is to provide an atmosphere where the entrepreneurial spirit has room to grow. Together we can overcome fears and make great things happen. The first step is to contact us at today.
