It looks like everyone is falling in love with the innovative drive-thru coffee franchise concept. Coffee-loving entrepreneurs who are eager to invest in the coffee industry, should note that the drive-thru business model is built on 20 years of success. It’s convenient, efficient and fulfilling.
Benefits of a Drive-Thru Coffee Franchise
A drive-thru coffee establishment allows customers to get their morning caffeine fix without the hassle of long lines or even having to leave their car. Drive-thru coffee franchises are an easy choice for many commuters. Convenience paired with a strong brand reputation, great service and delicious coffee is sure to lead to success.
In addition to providing customers with a stellar coffee experience, the drive-thru business model is conducive to multi-unit franchising. Growing the number of units in a market helps build brand loyalty because the more access customers have to a brand, the more likely that brand is going to grow.
The Differences Between Drive-Thru and Traditional Models
A sit-down coffeehouse lends itself to a slower turnover rate. It’s a matter of efficiency versus atmosphere. For entrepreneurs looking to create a place where students and professionals can relax and get some work done, a traditional coffeehouse may be the way to go. In a drive-thru coffee franchise model the focus is put on efficiency. The number of customers serviced is increased, you can maximize operational efficiency with lower overhead.
How Scooter’s Coffee Helps Franchisees Succeed
Scooter’s Coffee has seen tremendous success with their drive-thru coffee franchise business model. In 1998, founders Don and Linda Eckles started Scooter’s Coffee in Bellevue, Nebraska on the belief that quality coffee served quickly and with a smile would lead to success. Increasing efficiency without sacrificing quality has always been the heart of Scooter’s Coffee.
Scooter’s Coffee offers franchisees unparalleled support, including help with arguably the most important aspect of a new drive-thru business: site selection. Choosing the right location is key for a drive-thru business model. Luckily, Scooter’s Coffee has experience picking just the right spot for new locations. Scooter’s Coffee professionals have a formula that works : build on the right side of the road for morning commuter traffic, ensure easy access to the building (preferably at a stop light) and take visibility into account. No two markets are exactly the same, so Scooter’s Coffee’s team of professionals are there to do research and help the new franchisee choose the just the right spot.
With the drive-thru coffee franchise business model, Scooter’s Coffee has found a recipe that works and has seen tremendous growth as a result. There are currently 180+ stores open with more than 150 additional franchisee commitments to build new stores. After all these years, the Scooter’s Coffee brand promise still holds true: “Amazing People, Amazing Drinks… Amazingly Fast!™”
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