Coffee Shop Revenue: Five Strategies to Increase the Top Line

A coffee shop is a great business to own. Many have a committed customer base, visiting daily or multiple times a week, making for a reliable source of income. This visit frequency is unique to a coffee shop; even if someone has a favorite pizzeria, they aren’t likely to order more than once a week.

Working to increase coffee shop profits is a delicate balance between protecting the experience you already have, and introducing new strategies that will attract more customers. There’s a few factors to consider when trying to increase coffee shop revenue.


Offering additional beverage menu items is a key part of driving revenue within coffee shops. By bringing in new, fresh, and exciting products, you’re able to keep our menu interesting – giving your shop a competitive edge.

Capitalizing on notable trends for specialty drinks, you can offer a variety of hot and cold drinks, teas, and smoothies. Another option would be to have retail items like fresh ground coffee or to-go coffee options.


Your menu should feature food choices to complement your coffee options. Items such as sandwiches, burritos, biscuits, muffins, cinnamon buns, and cookies are all easy pick up items that customers can take on the go. Choosing food items to add to your coffee shop has to balance what appeals to the customer and the item’s ease of preparation. It’s important to be consistent with your food times so you can build a reliable customer experience.


Technology that improves customer loyalty is a strong driver for any coffee shop. The National Coffee Association notes that 34% of Americans use an app to order, making it an important influence on generating revenue while not discouraging the customer experience of in-person ordering.

At Scooter’s Coffee®, we have a mobile coffee app that allows people to place their order and pay in advance, allows for preloading funds, maintains order history and serves as a way to communicate special offers. Customers can also get additional rewards for referring friends to use our app. The app connects with our social media pages as well and allows users to gain rewards from our social media campaigns.


Other revenue sources include drinkware (tumblers) and gift cards. While these have certainly been in the marketplace for some time, they comprise a good stream of revenue as easy and inexpensive bonuses for workplace and personal gift-giving. These add-ons can also be cross promoted in your store, on your social media pages, and in promotions.


Coffee shop owners should continue to generate interest by maintaining an active presence across a variety of social media channels. Via your social pages, you can offer seasonal or limited-time drinks or other special items.. This is a great way to reach a larger clientele while encouraging your current customers to try something new.


The foundation of a franchise is built on responsible suppliers, a proven customer experience and the continued investment in increasing coffee shop revenue. Every Scooter’s Coffee location helps build the brand for all franchisees, and our investments in menu items, technology, and marketing drive profit generation. What we do as a franchise is well beyond what someone could achieve as an independent coffee shop, and it could be the next step to growing your business.


Scooter’s Coffee is a rapidly expanding drive-thru coffee franchise. We are quickly approaching 500 locations and are on track to have 1,000 by the end of 2024. Last year was an incredible year for our brand, with an average unit volume (AUV) of $1,179,980*. We also ranked No. 66 on Entrepreneur magazine’s prestigious Franchise 500 list.

In addition to our strong business model, we are a committed values-driven franchise. To learn more about the Scooter’s Coffee opportunity, fill out this form to request information.

*This is historical representation of what some of our franchisees have earned as described further in Item 19 of the FDD. This information is based upon the top 43 of 172 Drive-Thru Kiosks that were open during the entire 2021 calendar year and provided complete information. Of these 31 Drive-Thru Kiosks that compile the top quartile: (1) 17 of them (or 40%) had an AUV that met or exceeded $1,179,980, (2) 19 of them (or 44%) had a Net Profit Margin and EBITDA that met or exceeded the average. Your results may differ. There is no assurance that you will sell or earn as much. See Item 19 of the FDD for more information.

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