Coffee Industry Analysis: 2023 Coffee Sales & Growth Forecast

Did you know more than 400 billion cups of coffee are consumed each year? In fact, according to coffee consumption statistics, about half of the U.S. population over the age of 18 drinks coffee every day. That’s an average of 3½ cups a day per person!

If you’re a coffee lover (and even if you’re not), you might be wondering what’s driving U.S. coffee sales. Clearly it seems like a lucrative industry. But where is the coffee market headed next and why is now the time to join the industry? Our coffee industry analysis has got you covered.


There’s no doubt that the coffee shop industry is popular, but why? What makes it so appealing that consumers stop in every day on their way to work? For starters, there are a number of potential health perks to drinking a cup of joe every day.

  • Coffee enhances your energy levels. Obvious, we know, but because of this coffee is widely consumed by the workforce, especially while making their way to work.
  • Studies show coffee has many health benefits. Research shows that regular consumption of coffee can lower your risk of type 2 diabetes, heart disease, and depression. Coffee has also been linked to protection against Parkinson’s and Alzheimer’s disease. Some studies found that coffee aided in weight management and supported liver health.
  • Coffee can help improve athletic performance. Coffee can be used as an ergogenic aid, also known as a performance enhancer. While studies have mixed results, some say coffee can help with endurance and exertion.

If you’re considering owning a coffee drive-thru, know that you’re providing a product that’s not only a staple in your customers’ morning, but that also may have health benefits.


While it’s great that coffee has so many benefits for its avid fans, it should be noted that according to our coffee industry analysis, the market is only poised for continuous growth.

Looking at coffee consumption by age, people 20 and over drink, on average, more than one cup a day, according to Statista. According to coffee drinker demographics, those between the ages of 25-29 and those aged 60+ drink more than two cups of java a day – with women being the bigger consumers of coffee over men.

The global coffee market is anticipated to be worth $144.68 billion by 2025. Between 2021 and 2025, the market will grow at a CAGR of 7.60%. This growth can be attributed to the increase of coffee shop sales (or out-of-home coffee consumption), Gen Z increasing their income and buying power, and the strengthening demand for specialty coffee.

The U.S. market accounts for the most revenue in the coffee industry, coming in at $90.28 billion this year. In 2023 alone, Americans have spent, on average, $269.60 on coffee – and that’s per person. Studies show the U.S. market is projected to continuing growing at a CAGR of 4.32% until 2025.

If that’s not enough, by 2025, it’s estimated that 89% of coffee sales and 21% of coffee consumption will be through out-of-home  purchases – giving drive-thru coffee shops the advantage.


Scooter’s Coffee® is one of the nation’s fastest-growing drive-thru coffee franchise. Having gotten our start back in 1998 with one location in Nebraska, we are quickly approaching 750 locations and are on track to have 1,000 by the end of 2024.

With franchisees in the top quartile earning median gross sales of $1,219,123*, the validity of our 664-square-foot drive-thru kiosk business model has been proven.

Scooter’s Coffee was featured on Entrepreneur magazine’s prestigious Franchise 500 list, coming in at No. 59 in 2023. The Scooter’s Coffee motto is Amazing People, Amazing Drinks…Amazingly Fast®.“

If you’d like to learn more about the Scooter’s Coffee franchise opportunity, fill out this form to request information.


*This is a historical representation of what some of our franchised stores earned as described further in Item 19 of the FDD.  This information is based upon 66 of 264 Drive-Thru Kiosks that were open during the entire 2022 calendar year and provided complete information.  Your results may differ.  There is no guarantee you will stay in business that long or that you will achieve the stated levels of same-store sales growth within that time period.  See Item 19 of the FDD for more information.