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Who Makes a Great Scooter’s Coffee Franchisee?

Scooter's Drive Thru

People researching potential franchises want an amazing business opportunity, and a good franchisor will be looking for a strong candidate as well. Scooter’s Coffee is no exception.

Scooter’s Coffee has spent years developing its strong concept, system, and brand, so they look for franchise partners with the right traits to help carry that torch across each market.

Overall, a Scooter’s Coffee franchise partner should be a passionate entrepreneur. But what does that look like?

What is an Entrepreneur?

Contrary to what some might believe, to be an “entrepreneur,” you don’t have to start an independent business with a totally new idea out of thin air. Even franchise partners are entrepreneurs because they need to have the key characteristics of the entrepreneurial spirit to excel in the franchise world.

As one Forbes writer observes, you don’t have to reinvent the wheel to be an entrepreneur.

“Companies that nurture an entrepreneurial spirit within their organization encourage their employees to not only see problems, solutions, and opportunities but also to come up with ideas to do something about them,” says Sara Sutton Fell, CEO and founder of FlexJobs. “Entrepreneurial spirit helps companies grow and evolve rather than become stagnant and stale,” she says.

Key attributes of the entrepreneurial spirit include:

Passion

Painting by numbers may keep a business at a mediocre level of profit, but to really succeed, an owner must be passionate and motivated.

Decisiveness

One of the amazing things about operating a franchise of Scooter’s Coffee, indeed, is the concept it has created and honed, with guides, instruction, training, and systems for launching and managing the business. But once the business is rolling, even with ongoing help available from the company, the franchisee is on their own, in the moment, each day. The ability to make decisions is crucial.

A Scooter’s Coffee franchisee must take matters into their own hands on a daily basis and not just expect the system to run itself. As real life happens in the course of a business day, a franchisee must take action.

A Growth Mindset

Even when partnering with an existing, thriving franchise brand, a franchise partner is responsible for growing business at his or her location.

Scooter’s Coffee provides systems and a franchise package to get the franchise partner rolling with success, but the franchisee still absolutely needs to be intellectually curious, with a strong work ethic and instincts for leadership.

Communication Skills

A Scooter’s Coffee franchisee must be a people leader and motivator, communicating with customers, employees, franchisor executives, community leaders, customers, banks and investors, realtors, and others. Effective communication is among the most important skills a franchisee must have.

Eye for Talent

A Scooter’s Coffee franchise doesn’t require very many employees, especially for a drive-thru kiosk, but hiring those special few to execute the brand promise is key to get right. In fact, the fewer people working at a location there are, the more important each one’s role becomes.

Perseverance and Adaptability

It’s always been true, and it is now crystal-clear during the COVID-19 pandemic, that anything that can happen, will happen. Scooter’s Coffee looks for franchisees who have the perseverance to march forward, adapt to challenges, and overcome them.

Every business — even an amazing one like a Scooter’s Coffee location — will have good days, bad days, and ups and downs. A franchisee must have the character to keep on trucking.

Integrity

It should go without saying, but a leader must do the right thing, always. If you have difficulty being honest with others or with yourself, you won’t be a good fit.

Taking Calculated Risks

It is not true that entrepreneurs simply throw caution to the wind to chase big ideas. In fact, most are relatively risk-averse.

A franchise partner typically takes a (calculated) financial risk, securing a loan for the initial investment and franchise fee required to open a coffee franchise. That is definitely an entrepreneurial trait.

Future Orientation

Entrepreneurship means never resting on one’s laurels. What works today may not work tomorrow. Scooter’s Coffee franchisees are not complacent. They are entrepreneurs who have their eyes on the future.

Scooter’s Coffee has been serving up delicious coffee, tasty treats, and genuine smiles since 1998. Visit OwnAScooters.com today to learn more about joining the Scooter’s team and making your dreams a reality.

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