Why Does Our Brand Promise Specify Amazing People?

Think back to the last time you had an amazing cup of coffee at a coffee shop. What made it amazing? Was it the beans? The way the milk was frothed? The cup it was served in? The ambiance? Those all were important. But the thing you probably remember is the person you talked to. The barista who asked what you wanted, who helped you decide, who smiled and brightened your day while making that drink. The coffee is important. The skill it takes to make it right is important. But the most important ingredient is the person wearing the apron. It’s so important to Scooter’s Coffee, it’s the first thing we have to say about ourselves: Amazing People, Amazing Drinks … Amazingly Fast.

The Culture at Scooter’s Coffee

Scooter’s Coffee isn’t just a business. It’s a culture. The attitude starts at the top. Jen Chaney, VP of Franchise Development, says that Scooter’s Coffee values friendships, relationships and family. That’s the very thing that drew Salt Lake City franchisees Mike and Deanna Braunberger to Scooter’s Coffee. Mike says he talked to probably a dozen potential businesses while searching for the perfect fit before finding Scooter’s Coffee. How did he know it was the right one? “The people,” Mike says, “It is a family culture. They do have values and they do live and breathe those values.” Scooter’s Coffee looks for people who share those values and want to be partners in the approach to opening and running a coffee business. Success takes teamwork. A big part of that is the team that works day-to-day behind the counter or at the drive-thru window, serving customers.

A Good Barista

What makes a great barista isn’t the ability to craft a great latte. That’s a skill you can teach. What’s even more important is the ability to interact with customers and to develop a rapport with them. That’s what turns an occasional order into a “usual” order. When a customer feels welcome, they are more likely to become a repeat customer. An amazing barista can help make that happen. The barista sets the tone for the entire experience, whether the customer walks inside or drives up to the window. Being a barista is really about dealing with people: listening, helping, engaging. Being calm under pressure doesn’t hurt, either — coffee shops and drive-thru windows get hectic!

The Know-How

Finding the right person doesn’t mean finding someone who already knows their way around an espresso machine. It means finding a person with the right personality. Then, Scooter’s Coffee is there with franchise owners — step-by-step, helping teach employees how to make signature espresso drinks, lattes and blender drinks like the Caramelicious. Before a store even opens, every franchisee and store manager spends four weeks going through training — including how to make every drink and develop staff. After the store opens, ongoing training is available as well as coaching to help the team grow.

Whether it’s to get going in the morning, or as a sweet treat in the afternoon, coffee is a part of the daily routine for a lot of people. Like any routine, that includes stopping in the same spot each day. The people who work there are really what makes someplace a favorite spot. That’s why Scooter’s Coffee puts the people first when we say we have Amazing People, Amazing Drinks… Amazingly Fast! If you are one of these amazing people, visit ownascooters.com or call 877-494-7007 to learn about owning a coffee business.


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