Coffee Franchise: Site Selection is Key to Success

Since its founding in 1998, Scooter’s Coffee has seen tremendous growth. Today, there are more than 180 Scooter’s locations across 16 states. The rapid growth is due to quality products, fast and friendly service and convenient locations. The founders, Don and Linda Eckles, have always been passionate about the importance of site selection in determining the fate of a franchise location. With a drive-thru oriented business model, accessibility paid off big for Scooter’s Coffee.

Capitalize on Commuter Traffic

Local traffic patterns and morning commuter routes are incredibly important to consider when opening a Scooter’s Coffee location. As a business that thrives on becoming a part of so many coffee enthusiasts’ morning routines, location is key! Commuters want a place that they can swing by on their way to work or school, ideally on the right-hand side of the road with great accessibility.

It’s important for the location to be visible, convenient, and easy to get in and out quick. Those key factors, combined with Scooter’s top-quality coffee, will lead to community acceptance and long-term success.

Scooter’s Supports Franchisees

Finding the perfect spot can be tricky.  A Scooter’s Coffee store must be along a popular morning commute route, on the right side of the street with excellent visibility and accessibility. A hard corner or stoplight are greatly preferred with a speed limit between 25 and 45 miles per hours. The store must also be accessible from all directions with appropriate signage.

Those requirements (along with a slew of technical preferences) may seem overwhelming, but Scooter’s Coffee franchisees don’t have to do it alone! The Scooter’s Coffee Franchise Development team will help new business owners find the perfect location. That’s the beauty of franchising! Franchisees maintain their independence as a small business owner, but still have the support they need to succeed.

Scooter’s Coffee has a recipe that works. With quality, coffee roasted from the top ten percent of beans in the world and a carefully constructed method of site selection, it’s no wonder the brand is growing. To learn more call us at 877-494-7004.


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