The smiling faces of Scooter’s Coffee baristas who greet your customers and make their drinks are crucial to your success as a coffee franchise, because they create the positive experience that keeps people returning to your coffeeshop time and again. Because of that, we recognize that our baristas are critical to franchise success. We want to make sure that franchisees have the tools they need to develop a happy, effective team.
Moreover, Scooter’s Coffee understands the importance of helping franchisees reduce employee turnover: While there’s not a column for it in your ledger, one of the biggest expenses a business owner faces is employee turnover. So, for Scooter’s Coffee, it’s not just hiring the right people that’s so important — but keeping them.
Fortunately, Scooter’s Coffee has brewed up an approach to business success that franchisees believe is truly special — and that makes Scooter’s Coffee baristas excited about being part of the team. The approach includes creating a culture of support and providing top-notch training to everyone involved so that each coffee franchise can maximize its success.
The Scooter’s Coffee Culture
From Scooter’s Coffee franchise owners to the baristas, the team is a family. That’s not just a slogan. That’s how employees describe their workplaces.
Travis Rhoades, who owns six Scooter’s Coffee locations in South Dakota, told Franchise.org that franchisees are treated like family at Scooter’s Coffee. “They know my kids and spouse, and I know theirs. They’ve been able to keep that personal touch even with their notable growth in recent years. They have that kind of relationship with almost all their franchisees; It’s not just unique to me.”
Other franchisees echo that sentiment. Todd and Catherine Gerch who own a Scooter’s Coffee in San Antonio, Texas, say, “You just get the feeling when you talk to them that they are family.” Deanna and Mike Braunberger, franchisees in Salt Lake City, say they signed on the dotted line with Scooter’s Coffee because of — “the people. It is a family culture.” When you treat your franchise owners and employees like family, that means you want the best for them.
Scooter’s Coffee also knows that training is vital. Training begins as soon as the franchise agreement is signed. New owners spend several weeks learning everything they need to know about their new business before construction even gets underway. That’s followed up by a comprehensive training program in the classroom and then on-the-job training in company-owned stores.
But Scooter’s Coffee doesn’t just send new owners out alone to hang a “now open” sign and fend for themselves! The training team helps train the new staff, and the Franchise Support Team continues to lend a hand after opening. Scooter’s Coffee believes that continual learning and training are important parts of doing business well. Any struggle a franchise owner encounters, the trainers can address, and they’ll stand by you and help you through.
Scooter’s Coffee invests in people. They get to know their franchise owners. They care. Even the customers become like family. And that’s the difference that matters to the people who put on an apron each day behind the counter or drive-thru window at Scooter’s Coffee. In fact, it often makes being a barista so much more than just a job, keeping good team members around for years to come.